How to Have a Good Day: Harness the Power of Behavioral Science to Transform Your Working Life pdfdrive com

PLANNING FALLACY:
We tend to estimate the time it will take to complete a task
based on the best experience we’ve ever had, rather than the average time it’s

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taken in the past.
PREFRONTAL CORTEX:
Evolutionarily newer part of the brain where much of the
deliberate system
’s activity occurs.
PRESENT BIAS:
It takes a lot of mental energy to conceive of the abstract future,
so we tend to give much more weight to whatever’s present and known to us.
PRIMING:
How being exposed to a cue (word, image, object) may help prompt an
action or emotion in us, thanks to the 
spreading activation mechanism
and an
underlying association in our past between that cue and our reaction.
PROCESSING FLUENCY:
We naturally gravitate toward ideas that are easy to
understand. (Also known as “cognitive fluency.”)
PROJECTION BIAS:
We tend to assume that everyone else is more or less like us,
so that we don’t have to puzzle out why they’re behaving the way they’re
behaving.
RECENCY BIAS:
Whatever has happened recently tends to dominate our view of
what’s likely and true about the world.
REWARD:
Benefits that the brain’s 
reward system
judges to be worth pursuing.
As well as things that meet basic physical needs, includes rewards that boost our
sense of self-worth and social standing, and informational gains.
REWARD SYSTEM:
Complex array of brain areas involved in motivating us to seek
out and pursue potentially rewarding experiences. See 
reward
.
SELECTIVE ATTENTION:
The subjectivity of our conscious perceptions of the
world, resulting from our 
automatic system
filtering the data and options we
consciously perceive.