Grammar for ielts fiona Aish & Jo Tomlinson ■L& 11

a 
They analysed the increase in celebrity news in the media, 
b 
They surveyed c u ltu ra lly diverse sections of population.
c 
They investigated different universities, 
d 
They interviewed psychologists.
3 
In the study, how were the people who w ant to be rich d ifferent from those who w ant to be 
famous?
a 
T heir parents helped them to be successful, 
b 
People close to them had urged them to do w ell, 
c 
They m e a sure d th e ir success by fo cu sing on th e fu tu re , 
d 
Their parents taught them about business.
The Psychology of Fame
U ntil the beginning of the 1990s w estern psychologists had not system atically studied the hum an 
desire to be fam ous. However, in the few years up to th is tim e the am ount of celebrity news in 
the media had been increasing dram atically. Scientists at various US universities then started to 
investigate the reasons w hy some hum ans seem to be driven to become fam ous, w hile others 
have no interest in attra ctin g the lim e lig h t. Extensive research with people from different cultures 
led to the conclusion th a t people who desire fam e are not the sam e people w ho w an t to be rich. 
The fo rm e r group may have som e desire fo r social acceptance based on previous experiences 
in th e ir lives, it seems that many of these people used to find it d iffic u lt to make frie n ds when 
they w ere younger o r they didn’t use to receive praise o r recognition fro m th e ir parents. The 
psychologists believe th a t it is likely th a t these people w ould often demand attention fro m others 
as teenagers and th is desire has rem ained in adulthood and is now expressed as a longing to be 
fam ous. Conversely, those who w an t to be rich are m uch m ore focused on the fu tu re than the 
past; in contrast to the fo rm e r group, the study found th a t many of th is group had learned from
th e ir parents th a t success is generated by hard w o rk and th a t th e ir friends and fam ily had always 
encouraged them to strive fo r the best in life. These conclusions suggest th a t there is a lin k 
between o u r upbringing and how we m easure o u r success.