Glossary borrow l'borau/ verb [transitive/intransitive to receive and use something that belongs to someone else, and promise to give it back to them later: Can I borrow your calculator? failure

direct marketing /di'rekt 'ma:(r)kitiiJ/ noun [uncount] the
sale of products to people by post or telephone instead of
in shops


flyer !' flat~(r)/ noun [count] an announcement or advertisement that is printed on a sheet of paper and given to people: Someone was handing out flyers
advertising the local sales.
package /'prekrdy verb [transitive] to put things into boxes or wrap them so that they can be sold: a company that manufactures and packages medicines
personal selling /'p3:(r)s(;})n;}l' seliiJ/ noun [uncount] the job or skill of meeting people face to face (or speaking to people on the telephone) and persuading them to buy
things
promotional mix /pr~'m;}uJ(;})n~l'IDiks/ noun [uncount] the combination of all the elements that make up a company's promotion, for example, TV advertising, direct marketing,
etc.
voucher /'vautJ~(r)/ noun [count] an official piece of paper that you can use instead of money to buy a particular product or service: a gift voucher
acquisition /,rekwi'ziJ(;})n/ noun [count] BRITISH a company that is bought by another company: The industry's wave of mergers and acquisitions continues.
AOB /,e1 ;}U 'bi:l abbreviation BRITISH any other business:
things that are discussed at the end of a meeting
apologies /;}'pol~d3iz/ noun [plural] BRITISH a statement from someone saying that they are sorry that they cannot go to a meeting
chain /tJem/ noun [count] a group of businesses such as shops, hotels, or restaurants that all belong to the same person or company: Japan's leading hotel chain
forecast /'fo:(r)ka:st/ noun [count] a statement about what is likely to happen, based on available information and usually relating to the weather, business or the economy: The Treasury's forecast assumes that inflation will remain
below 3%.
waste of time /'we1st ;}V 'ta1rnl noun [singular] a situation in which time, money or energy is used without bringing any useful result