Giorgi baRaTuria

wyaro, mesiji, arxi, mimRebi, ukukavSiri.
komunikacia aris procesi, romelic rTavs iseT momentebs, rogoric aris: SerCeva, amorCeva da simboloebis gacvala am gziT is exmareba mimRebs gamoavlinos man anu mimRebma misi anu simbolos mniSvneloba rac Tavdapirvelad Cadebuli qonda masSi komunikators.
piari zogadad iyenebs komunikaciis sxvadasxva modelebs (pirovnebaTSorisi, jgufTaSorisi, maskokomunikacia), Tumca amaT Soris yvelaze xSirad sazogadoebasTan urTierTobis specialistebi mimarTaven maskomunikaciasa da mis saSualebebs.
komunikaciis tipebi:
arsebobs komunikaciis sxvadasxva tipebi:

1. 
   intrapersonaluri komunikacia, romelic gamoxatavs, aRwers pirovnebis saubars Tavis TavTan.
   
2. 
   interpersonaluri komunikacia, sadac ori an meti adamiani saubroben da urTierToben erTmaneTan mWidro fsiqikur siaxloveSi.
   
3. 
   jgufuri komunikacia, romelic aRwers jgufisa da adanianebis pirispir urTerTqmedebis process.
   
4. 
   maskomunikacia, moicavs profesionali komunikatoris mier
   

mizanmimarTuli komunikaciis mesijs da mis formas aseve am mesijis gadacemas sazogadoebaSi, romlis drosac gamoiyeneba teqnologia mediaSi mis gacrcelebisaTvis rom sazogadoebis faraTo masebze zegavlena. [Mass Media, S.Wilson 2003]
sityva zegavlena mTavri nawilia am procesisa, romelic mimarTavs efeqts, romelic maskomunikaciis mesijs aaqvs sazogadoebaze, xalxze. efeqti SeiZleba iyos iseTi martivi rogoric aris gamoviwvioT adamianis conda an gageba raime sakiTxze an gageba raime sakiTxze an movlenaze. Mmedia efeqti SeiZleba iyos ufro mniSvnelovani iseTi, rogorc aris pirovnebis qcevis da Sexedulebis Secvla.
arsebobs maskomunikaciis aratradiculi (arapiradiri) arxebi: garda masobrici informaciis saSualebeisa mesiji farTod gavrceleba SesaZlebelia sxva komunikaciis saSualebebiTac rogorebic aris: wignebi, broSurebi, flaerebi, Jurnali, gazeTebi, meili, audio diski, aseve sityvieri gavrceleba, romelic amarTlebs pairis Sesaxeb gamoTqmul Ffrazas “minimaluri xarjebiT - maqsimaluri efeqti”
mTel msoflioSi umravlesoba media saSualebebisa aris kerZo (Tu ar CavTvliT sazogadoebriv mauwyeblobas) Sesabmisad isini orientirebuli arian mogebaze xolo momgebiani televizia unda mkveTrad asaxavdes momxmareblis interesebs.
amerikis SerTbul StatebSi Catarda kvlevebi, romeli media saSualebaa yvelaze momgebiani am kvelevis Sedegebia: 1. adgili: gazeTebi, 2. televiziebi, 3. Jurnalebi 4. wignebi, 5. audi Canawerebi, 6. radio, 7 filmebi. (es kvleva imis maniSnebelia rom, retingis mixedviT ari gadanawilebuli Semosavlebi anu pirveli adgilis mflobels mag, gazeTebs aaqvT yvelaze meti reklama da Sesabamisad yvelaze meti gavlena)
aseve aRsaniSnavia saqarTvelos statistika sadac televizia aris Zalian aqualuri da beWduri media sagrZnoblad CamorCeba mas.
mniSvnelovania ocdamerTe saukunis sxva sakomunikacio mimarTelebac, rogoric aris interneti da gacifruleba (digitalizacia) radgan RdesdReobiT rom CavataroT kvleva, romel sakomunikacio saSualebaa yvelaze efeqturi, Sedegiani albaT interenti udaod piarvel adgils daikavebs, dResdReobiT cnobil telearx CNN ufro naklebi xalxi uyurebs xolo mis vebdverds gacilebiT meti stumrobs, aseTive statisita arsebobs beWdur mediasTan dakavSirebiT faqtiurad gazeTebs mTel msoflioSi aRar yiduloben da onlan gamocemebs aniWeben upirateobas.
es yvelaferi imisken miuTiTebs piar specialistebs, rom kompaniis reputaciis SeqmnisaTvis piaris da maskomunikacis tradiciuli saSualebebis aRar aris efeqturi da Tu gvinda rom SevqmnaT kompanis reputacia, rac mis cnonadobas, xolo cnobadoba loialurad ganwyobili adamianebis ricxvs zrdis, aucilebelia gamoviyenoT komunikaciis axali mimarTulebebi, rooric aris, interneti (internet televizia, video presrelizebi, audio interviuebi da a,S)
mTel msoflioSi didid mniSvneloba eniWeba mediis dRis wesrigs da ra aris dRis wesrigi?
dRis wesrigi – aris procesi, romliTac masmedia ganszaRvravs raze unda vifiqroT da vidardoT, msoflio dRiswesrigi niSnavs CamonaTvals, gegmas, Temebs, romelic mxedvelobaSi unda iqnes miRebuli. masmedis dRis wesrigis dayeneba gulisxmobs imas, rom media da ara Cven ganvsazRvravT ra iqneba axali ambavi da ra ara. isini udaod gveubnebian ris Sesaxeb an ra sakiTxze vifiqroT. profesinali komunikatoebi (piar specialistebi) muSaoben masmediaSi imisaTvis, rom Seadginon, Camoayalibon, axali ambebis gegma da gansazRvron, romeli axali ambavi aris mniSvnelovani da miapyron mas didi yuradReba da gansazRvron romeli ambavi aris mniSvnelovani da meorexarisxovani.
idealuri SemTxvevaa rodesac Jurnalistsa da piar specialists Soris aris urTierTgageba da isini orientirebuli arian momxmareblebis ineteresebis gamoxatvaze da dakmayofilebaze da rTqmaunda am urierTgagebiT miiRweva ukukavSiri anu Cveni gadacemuli informacia (mesiji) marTebulad aris gagebuli-aRqmuli Cveni samizne auditoriis (xalixi) mier. [This is PR. The Realities of Public Relations D.Newsom,J.Turk, D. Krukerberg, 2005]
yovelive zemoTqmulidan gamomdinare reputacis SeqmisTvis aucielebelia piaris da maskomunikaciis mravalmxrivi mararTulebebis-saSualebebis gamoyeneba, raTa ufro cnobadi, populariuli, gavxadoT Cveni kompania da mudmivad veZeboT axali sakomunikacio gzebi Cven momxmareblebis informirebis, swavlebis, ganaTebisTvis da marTvisTvis, swored komunikaciebis efeqtur marTvas da mis efeqtur gamoyenebas SeuZlia Seqmnas kompaniis reputacia.
arsebobs aseTi gamoTqma: “ocdameerTe saukuneSi vinc marTavs informacias mas aqvs Zalaufleba”. amitom piars didi roli eniWeba dRevandel sazogadoebaSi radgan is gvevlineba informaciis mmarTvelad.