Fundamentals of Management, 8th ed

Identifying Alternatives

Once the decision situation has been recognized

and defined, the second step is to identify alternative courses of effective action.

Developing both obvious, standard alternatives and creative, innovative alternatives

is generally useful.

16

In general, the more important the decision, the more attention

is directed to developing alternatives.

17

If the decision involves a multimillion-dollar

relocation, a great deal of time and expertise will be devoted to identifying the best

When faced with a

decision situation,

managers should . . .

. . . and end up with

a decision that best

serves the interests

of the organization.

• obtain complete

  and perfect information

• eliminate uncertainty

• evaluate everything

  rationally and logically

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