Fundamentals of Management, 8th ed

References: “GM CEO: ‘Good Enough’ Isn’t,” USA Today,

August 5, 2013, p. 1B; Hoover’s Handbook of American Busi-

ness 2013 (Austin: Mergent, 2013), pp. 381–383; “Mary Barra

Named GM CEO, Automaker’s First Female Chief,” Forbes,

December 10, 2013, pp. 23–24; “GM CEO Mary Barra

Admired by Fellow Auto Executives, Competitors,” http://

www.mlive.com/auto/, accessed on February 16, 2014.

operational plan

A plan that focuses

on carrying out

tactical plans to

achieve operational

goals

70

Part 2: Planning

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THE NATURE OF STRATEGIC MANAGEMENT

A

strategy

is a comprehensive plan for accomplishing an organization’s goals.