Fundamentals of Management, 8th ed



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management english

References: “GM CEO: ‘Good Enough’ Isn’t,” USA Today,

August 5, 2013, p. 1B; Hoover’s Handbook of American Busi-



ness 2013 (Austin: Mergent, 2013), pp. 381–383; “Mary Barra

Named GM CEO, Automaker’s First Female Chief,” Forbes,

December 10, 2013, pp. 23–24; “GM CEO Mary Barra

Admired by Fellow Auto Executives, Competitors,” http://

www.mlive.com/auto/, accessed on February 16, 2014.

operational plan

A plan that focuses

on carrying out

tactical plans to

achieve operational

goals


70

Part 2: Planning

Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).

Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.



THE NATURE OF STRATEGIC MANAGEMENT

A

strategy

is a comprehensive plan for accomplishing an organization’s goals.


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