Fundamentals of Management, 8th ed



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Chapter 10: Managing Employee Motivation and Performance

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The expanded theory argues that goal-directed effort is a function of four goal

attributes: difficulty and specificity, as already discussed, and acceptance and commit-

ment. Goal acceptance is the extent to which a person accepts a goal as his or her own.

Goal commitment is the extent to which he or she is personally interested in reaching the

goal. The manager who vows to take whatever steps are necessary to cut costs by 10 per-

cent has made a commitment to achieve the goal. Factors that can foster goal acceptance

and commitment include participating in the goal-setting process, making goals chal-

lenging but realistic, and believing that goal achievement will lead to valued rewards.

The interaction of goal-directed effort, organizational support, and individual abilities

and traits determines actual performance. Organizational support is whatever the

organization does to help or hinder performance. Positive support might mean making

available adequate personnel and a sufficient supply of raw materials; negative support

might mean failing to fix damaged equipment. Individual abilities and traits are the skills

and other personal characteristics necessary for doing a job. As a result of performance,

a person receives various intrinsic and extrinsic rewards, which in turn influence

satisfaction. Note that the latter stages of this model are quite similar to the Porter–Lawler

expectancy model discussed earlier.

22

REINFORCEMENT PERSPECTIVES ON MOTIVATION



A third element of the motivational process addresses why some behaviors are

maintained over time and why other behaviors change. As we have seen, content

perspectives deal with needs, whereas process perspectives explain why people choose

various behaviors to satisfy needs and how they evaluate the equity of the rewards

they get for those behaviors. Reinforcement perspectives explain the role of those

rewards as they cause behavior to change or remain the same over time. Specifically,




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