Fundamentals of Management, 8th ed

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Part 3: Organizing

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two questions, how would you describe the “spe-

cific opportunity” which, as virtual organizations,

airline alliances are designed to exploit?

4.

Have you ever been on a flight that involved a

codesharing arrangement? Did you notice then—

or do you realize now—that there were advantages

to the practice of codesharing? Based on what you

know about airline travel, list a few of the possible

advantages of codesharing for passengers.

Case References

“Orbitz: Flightstit,” Orbitz.com, May 3, 2010, www.orbitz.

com, accessed on November 13, 2013; David Grossman,

“The Anomalies of Code Share,” USA Today, June 23,

2006, www.usatoday.com, accessed on November 13,

2013; Star Alliance, “Star Alliance Statistics,” July 2013,

www.staralliance.com, accessed on November 13, 2013;

Andrew Clark, “United and Continental Merge to Create

World’s Biggest Airline,” The Guardian, September 17,

2010, www.guardian.co.uk, accessed on November 13,

2013; Susanna Ray, “AMR May Seek Alliances as Mer-

gers Erase Lead in Size,” Bloomberg Businessweek, May

3, 2010, www.businessweek.com, accessed on Novem-

ber 13, 2013; and “The Winners and Losers of the US

Airways, American Merger,” forbes.com, accessed on

November 13, 2013.