Fundamentals of Management, 8th ed

64

Part 1: An Introduction to Management

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C H A P T E R

3

Planning and Strategic

Management

Learning Outcomes

After studying this chapter, you should be able to:

1 Summarize the planning process and describe organizational goals.

2 Discuss the components of strategy and the types of strategic alternatives.

3 Describe how to use SWOT analysis in formulating strategy.

4 Identify and describe various alternative approaches to business-level strategy formulation.

5 Identify and describe various alternative approaches to corporate-level strategy formulation.

6 Discuss how tactical plans are developed and implemented.

7 Describe the basic types of operational plans used by organizations.