Exercise Task
1.
With this background in mind, compose a written
proposal for your boss, outlining your position. Be
sure to emphasize your fundamental concern—
that the marketing department must understand
the needs of each customer segment better in
order to provide products that meet those needs.
Consider ways to persuade your boss to change his
mind. (Hint: Telling him bluntly that he is wrong
is unlikely to be effective.)
2.
On the basis of what you wrote in response to
Exercise Task 1, do you think your boss will
change his mind? If yes, exactly what will persuade
him to change his mind? If no, what other actions
could you take in a further effort to have your
ideas adopted by the firm?
SKILLS SELF-ASSESSMENT INSTRUMENT
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