Foreign languages department


Top Features of An E-Commerce Website!!! Easily Understandable Navigation



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Lesson 17

Top Features of An E-Commerce Website!!! Easily Understandable Navigation: The visitor can land on any page during the first visit, and they should quickly find their way around the site without asking several questions. Your main navigation should have the most important pages and categories. Compatible with All Screen Sizes and Devices: A good e-commerce site should have a responsive design that scales the up or down appearance of your website to match the screen size of the viewer. Quick Loading Times for All pages: The best way to increase your conversion rate is to upload features that load very fast on your website. Upload Clear and Beautiful Images: Remember, the design should be more about the customer but not you. The website owner may have brilliant ideas, but all this will be meaningless if they don’t meet the needs of the target audience. The customer is the king and should always put his or her needs top on the priority list as you prepare your e-commerce site.

Here are some of our favorite examples of great product navigation.


AMAZON made vertical product navigation to fit more product links on a page without the appearance of clutter. 

Overstock chose to use a vertical layout, and added a simple navigation menu in their site footer.

Olive and Myrtle’s eco-friendly goods placed a vertical menu noting their use of color to highlight sales and discounts.

Etsy places their search box right at the top of the homepage. It includes a filtering option, allowing users to search specific categories.

Tashkent University of Information Technologies

named after Muhammad al-Khwarizmi

FOREIGN LANGUAGES DEPARTMENT



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