For this unit Refers to Student’s Book pages Writing headlines

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Cambridge English for the Media   Cambridge University Press 2009     
www.cambridge.org/elt/englishforthemedia
UNIT 3 Magazines Teacher’s Notes

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    c 
Students work individually to complete the sentences and then check their 
answers in pairs.
 Answers
3  Always 
7  Never 
4  Always  
8  Never
5  Never  
9  Never
6  Always
    d 
Students discuss the questions in pairs and then feed back to the class.
 Answer
Both the emails follow the rules.
    e 
Students discuss the features in pairs and then feed back to the class. Ask for 
examples of each feature from the emails.
 Answers
2  Informal (e.g. 
I’m
, 
I’ve
, 
I’ll
)
3  Formal
4  Informal (e.g. 
Working hard?
 instead of 
Are you working hard?
)
5  Informal (e.g. 
ASAP
, 
re
)
  7  a 
Students discuss the questions in pairs. 
    b 
Students listen and answer the question.  
 3.7
 page 94
 Answers
The first message is more formal. She uses her full name, including surname, and 
makes a polite request using 
could
. She also finishes the message by saying 
thank 
you
. In the second message, she only uses her first name, uses an imperative to 
make a request (
give me a ring
), and ends the call with the more informal sign-off 
speak to you soon
.