For this unit Refers to Student’s Book pages Writing headlines

rhyming
, for 
example 
fun – sun
, and 
alliteration
, for example 
fashion finds
. A related technique 
is assonance, which is the repetition of the same or similar vowel or consonant 
sounds within words, for example 
Cheap and easy treats
; 
Festival essentials
; 
Fresher 
fashions
. Other features of the coverlines on the magazines on page 30 of the 
Student’s book include: verbs in the imperative (
Get your posture right
); comparative 
and superlative adjectives (
Proof that 4X4s can be greener, too
; 
Full details of the 
safest Volvo ever
); cultural references, for example 
Get money for nothing and your 
tech for free
 – a reference to a song by Dire Straits; exaggerated statements, for 
example 
Cars that’ll change the way you buy
; 
Festival essentials
; and exclamation 
marks, for example 
Free!
The 
editorial team
 of a magazine can be very small, consisting of an editor and a few 
in-house and freelance journalists, or in larger magazines it may consist of several 
section editors, for example fashion editor, features editor, each of whom manages 
his/her own team, and an editor-in-chief. 
Magazines and newspapers make use of 
photo libraries
 for stock photos, i.e. those 
they do not commission themselves. These are typically sortable online collections of 
photos, which may be royalty-free or rights-managed. Note that royalty-free photos 
are not free to use (unlike photos in the public domain), but rather a publisher pays a 
one-off fee to buy the right to use an image many times (for example, in 1,000 copies 
of a magazine and 50 billboards). No one can buy an exclusive right to use royalty-
free photos. If a publisher wants exclusive rights, they have to use rights-managed 
photos, which tend to be more expensive, but which allow larger print runs. Very 
often, a low-resolution copy of the photo is available to look at, but the high-resolution 
image must be bought.
Useful web links
An excellent list of magazine archives 
http://en.wikipedia.org/wiki/List_of_online_
magazine_archives
. 
Some online photo libraries
http://www.alamy.com/
 
http://www.ukphotolibrary.com/
Useful information on stock photos 
http://en.wikipedia.org/wiki/Stock_photos