For this unit Refers to Student’s Book pages Writing headlines

channel 
and 
programme
 may cause confusion. Typically, there are 
stations
 on the radio, for example Radio 1, but 
channels 
on TV, for example BBC 1. 
Each station or channel typically broadcasts many 
programmes 
each day, for example 
a documentary. In US English and in computing, the correct spelling is 
program
, for 
example a 
computer program
. 
A 
marketing ploy
 is an unwelcome trick used by marketing people to get people to 
think about or buy a product, when the people are trying to do something else.
If something is 
overhyped
, there is too much 
hype
 = marketing/media excitement 
about it, and people get sick of hearing about it.
If you 
break a news story
, you are the first broadcaster to report on that story. The 
verb may be used with or without an object