For this unit Refers to Student’s Book pages Writing headlines

Planning and writing a newspaper article
House style
 helps create consistency in a newspaper, so that articles reflect the 
personality and preferences of the publication rather than the individual journalists. 
Newspapers tend to use a 
style guide
 to ensure all writers and editors follow the 
same rules. They also promote clarity and professionalism, and warn writers against 
making common mistakes, for example spelling. It is important to realise that 
English offers many choices of style, so what is correct for one publication would 
be unacceptable in another. For example, one publication might write 
The