For this unit Refers to Student’s Book pages Writing headlines

Students discuss the statements in pairs, then feed back to the class.
 Suggested answers
1  Yes, inconsistency is distracting.
2  No, ‘style’ in the sense of ‘house style’ does not refer to a stylish appearance or 
design.
3  Yes, readers get used to a house style and identify with it.
    d 
Students complete the table in pairs.
 Answers
House style feature
Daily Mail
 house 
style 
Alternative house 
style
Punctuation
“
     
” 
‘     ‘
 
Spelling
realised
realized
Capitalisation 
Prime Minister
prime minister
Foreign words
cafe
café
Use of American/British/
Australian English
shopping centre
shopping mall
  9  a 
Students work individually to put the steps in order and then discuss them in 
pairs. Ask the class what might be involved in each stage.
 Answers
1  Brainstorm the topic (write down ideas connected to the article)
2  Research the story 
3  Plan (organise and paragraph your ideas)
4  Write the introduction
5  Write the main body of the article
6  Conclude
7  Check your article for mistakes
    b 
Students write their sentences individually and then discuss their ideas as a