For this unit Refers to Student’s Book pages Writing headlines

some famous examples of celebrity endorsement.
 Answers
1  A public relations (PR) department is responsible for creating a favourable 
reputation of the company and its products/services amongst the general 
public. A press office (PO) is responsible for answering questions from 
journalists about the company, its products and services and for providing 
them with information.
2  Events involving celebrities, the press, etc. can attract people’s attention, or at 
least curiosity. 
3  Celebrity endorsement can give potential customers confidence and create a 
sense of excitement around a brand or product.