Final report


Access to reliable digital infrastructure



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REPORT TourismDigitalisation

Access to reliable digital infrastructure must be promoted with a focus on 

fostering increased levels of digital literacy. Rural areas are particularly 

challenged in terms of access to digital infrastructure.  



Digital research and development should incorporate smart growth 

strategies to secure long term thinking and promote  sustainable practices. 

This requires collaboration with additional industries and integrating tourism-

related activities into the wider economic value chains of a destination. 

 

 

 




 

 



 

 

 



 

 

 



 

 

 



 

 

 



 

 

 



 

 

 



 

Digitalisation in Tourism

 

Challenges and opportunities 



The journey towards digitalisation  

SME opportunities, difficulties, motivations and obstacles  

Digitalisation in Tourism 

Leads to creativity and innovation in tourism 



Facilitates increased customisation of visitor experiences 

Enhances visitor satisfaction 



Contributes to new destination configurations 

Inspires new business models, new value chains, new business ecosystems 



Opens up new roles for consumers and producers (i.e. prosumers) 

Prompts new roles for DMOs to support SMEs 



 

Policy responses 

• Network capacity building  -  inclusion of stakeholders beyond 

tourism. 

• Technical assistance - education and skills training. 

• Financial assistance  -  training costs and access to off the shelf 

products. 

• Research & Development - Innovative solutions and smart growth. 




 

 



 

 

 



 

 

 



 

 

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TABLE OF CONTENTS 




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