Exploring the effect of online shopping motivations on purchase intention applied

Index of figures 
Figure 1 – Number of Internet users and shoppers in Portugal, in millions ................... 16 
Figure 2 - Preferred method of payment of Portuguese when shopping online .............. 16 
Figure 3 - Presence of Portuguese companies online ...................................................... 17 
Figure 4 - Number of devices per person in Portugal 2012-2015 ................................... 17 
Figure 5 – Conceptual Model .......................................................................................... 26 
Figure 6 – Sample’s demographics ................................................................................. 30 
Figure 7 - Sample's family income .................................................................................. 31 
 

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Index of Tables 
Table 1 - Scale's reliability analysis ................................................................................ 32 
Table 2 – Pearson correlation .......................................................................................... 33 
Table 3 - Regression Summary ....................................................................................... 35 
Table 4 – Regression Summary ...................................................................................... 36 

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Acknowledgements
To my parents, who have always made everything in their hands to give their children the best 
possible education within the resources available.
To my friends that have supported me through all the ups and downs of my academic and 
personal life. 
To Professor Carolina Afonso, without whom this thesis would not have been possible. Thank 
you for all the advice and patience along the way of building this project. 

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