Evaluating the effect of events on sustainable development of tourism in uzbekistan

Co-workers
This is another key stakeholder in the event industry sector which involves, key managers, marketers, consultants, talent and publicist, right through to the stage managers, crew, gatekeepers and even cleaners. Anyone that is on one way or the other participating in the team that is formed or assembled to carry out an event is called co-workers. And for any event to be implemented successfully, they must all work as a team and be very effective in dispersing the vision and philosophy of the event. Regardless of the size of the team, the coworkers or event team acts as the face of the event and each one of them is responsible for the event’s success or failure. Goldblatt (1997), [129]. illustrated the role and responsibility of the event manager thus:
‘The most effective event managers are not merely managers; rather they are dynamic leaders whose ability to motivate, inspire others and achieve their goals are admired by their followers. The difference between management and leadership is perhaps best characterized by this simple but effective definition: managers control problems, whereas leaders motivate others to find ways to achieve goals’.
There have been mixed experiences by people while attending an event, some being successful and others marred with some shortcomings. There could be several ways of correcting such bad instances but good teamwork and management are always in the forefront in addressing them. In some cases, the best options could be merging roles and responsibilities to ride with the needs of the moment. A very good example could be drawn from Disney Organization which adopted a system in which roles, such as performer, cleaner and security, are merged so that staff considers themselves to be one team looking after the place (Allen et al. 2011, [134]
Participants and spectators
Finally, these stakeholders are the ones for which the event organized is intended and they are the ultimate in making the event a success or a failure. In other to avoid a flop, the event manager must carry out feasibility studies on what the audience’s physical needs are, as well as their needs for comfort, safety and security. The event should also be organized in such a way that it will be special, i.e. being able to connect to the emotions of the participants. In other words, the event should give the participants a life-time experience where it will be memorable in their minds. Hammerling (1997) illustrates the criteria by which spectators assess an event thus: Their main focus is on the content, location, substance and operation of the event itself. He further went on to say that for them, the ease with which they can see the event activities, the program content, their access to food and drinks, amenities, access and egress etc., are the keys to their enjoyment.
Also some secondary issues, such as, mixing with the stars of the show, social opportunities, and corporate hospitality and opportunity to move freely, are all measures of evaluation of spectator’s success. A proper understanding and knowledge of the type and categories of the event audience can help the event manager tailor out the event that will best suit and meet the needs of the audience. (Allen et al. 2011, [135].