English Vocabulary in Use: Advanced Book with Answers and Enhanced eBook Vocabulary Reference and Practice 3rd Edition

Look at F opposite. What are these examples of?
Your 
Local 
Florist
Your 
Local 
Florist
Your 
Local 
Florist
Your 
Local 
Florist
Your 
Local 
Florist
Your 
Local 
Florist
1
4
2
5
3
6
Over to 
you
For more examples of language used in advertising, visit the websites of companies, restaurants, 
etc. and see how they describe their products. Match the language to the categories in A to E 
opposite.
49.1
49.2
49.3
49.4
49.5

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106
English Vocabulary in Use Advanced
The news: gathering and delivering
50
There are a number of different types of journalism: 
print 
journalism
1
, 
broadcast journalism
2
, 
online journalism
3
—and, 
increasingly, 
citizen journalism
: this is where ordinary citizens use 
social media to report, photograph and share news with others.
Professional journalists gather news in a number of different ways. 
They may get stories from 
pressure groups
4
which want to 
air their 
views
5
in public. Journalists also attend 
press conferences
6
where 
politicians or others may 
issue a statement
or 
press release
7
. A person 
seeking publicity
8
will try to include a 
soundbite
9
in what they say.
Journalists also 
hunt for
10
stories by 
tapping useful sources
11
and 
by 
monitoring
12
international news agencies like Reuters. The more 
important a story is, the more 
airtime
13
it will achieve and the more 
column inches
14
it will be given in the newspaper or on the webpage: 
in other words, the more 
coverage
15
it will receive. 
Paparazzi
16
follow 
celebrities or public figures and try to get photographs of them for 
newspapers and magazines.
NEWS TODAY
Gathering the news
1
newspapers and magazines
2
radio and TV
3
news websites
4
people trying to influence what other 
people think about a particular issue
5
express their opinions
6
meetings to give information to and answer 
questions from the press
7
give a formal announcement to the press
8
wanting to reach a wider audience
9
short memorable sentence or phrase that will be repeated in news bulletins and articles
10
look for
11
making use of people or organisations which regularly provide news
12
regularly checking
13
minutes 
given to it on radio or TV
14
space
15
media attention
16
an informal and sometimes disapproving word 
for press photographers
Delivering the news
A 
rag is an informal word for a newspaper and it suggests that it is not of very high quality. The 
gutter press is a disapproving term used about the kind of newspapers and magazines that are 
more interested in crime and sex than serious news.
Journalists produce 
copy, which has to be ready for a deadline. With printed newspapers, when 
everything is ready, the newspaper