English Vocabulary in Use: Advanced Book with Answers and Enhanced eBook Vocabulary Reference and Practice 3rd Edition

48.1
48.2
48.3
48.4

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104
English Vocabulary in Use Advanced
Advertising
49
Promoting quality
Advertisers like language that suggests their product is of 
especially high quality
.
Check out our latest smartphone – you’ll love its
 innovative features. 
[original and interesting]
The design of our beds is 
unsurpassed. 
[the best there is]
Our dishwashers 
leave other dishwashers standing. 
[are much better than other dishwashers]
Sign up for exam courses that 
put/leave other courses in the shade. 
[make other courses 
seem insignificant]
Promoting value for money
Advertisers like language that suggests things give you 
good value for money
.
Rock-bottom prices in our sale! 
[extremely low]
Prices 
slashed! 
[dramatically reduced]
Bargains galore! 
[a huge number of products on sale at ridiculously low prices]
Order now and get a 10% 
discount. 
[reduction in the price]
Promoting luxury and comfort
Advertisers like language that suggests 
luxury and comfort
.
Pamper yourself with a full-body massage. 
[treat yourself to something luxurious]
Indulge yourself with our smooth, rich, perfectly blended coffee. 
[let yourself do or have something that 
you enjoy but which may be bad for you]
Enjoy a 
sumptuous meal in opulent surroundings. 
[both adjectives mean rich and special: sumptuous 
collocates most strongly with words relating to food and furnishings, and opulent with words relating to lifestyle]
Live