Eight things this book will help you achieve get out of a mental rut, think new thoughts, acquire new visions, discover new ambitions


Lawes was flabbergasted. He knew the dangers of



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(Revised) Dale Carnegie - How to win friends and influence people-Simon and Schuster (1981)

Lawes was flabbergasted. He knew the dangers of
Sing Sing. It was a political appointment, subject to the
vagaries of political whims. Wardens had come and gone
- one had lasted only three weeks. He had a career to
consider. Was it worth the risk?
Then Smith, who saw his hesitation, leaned back in
his chair and smiled. “Young fellow,” he said, “I don’t
blame you for being scared. It’s a tough spot. It’ll take a
big person to go up there and stay.”
So Smith was throwing down a challenge, was he?
Lawes liked the idea of attempting a job that called for
someone “big.”
So he went. And he stayed. He stayed, to become the
most famous warden of his time. His book 
20,000 Years
in Sing Sing
 sold into the hundred of thousands of copies.
His broadcasts on the air and his stories of prison
life have inspired dozens of movies. His “humanizing”
of criminals wrought miracles in the way of prison reform.
“I have never found,” said Harvey S. Firestone,
founder of the great Firestone Tire and Rubber Company,
“that pay and pay alone would either bring together
or hold good people. I think it was the game
itself.”
Frederic Herzberg, one of the great behavorial scientists,
concurred. He studied in depth the work attitudes
of thousands of people ranging from factory workers to
senior executives. What do you think he found to be the
most motivating factor - the one facet of the jobs that
was most stimulating? Money? Good working conditions?
Fringe benefits? No - not any of those. The one
major factor that motivated people was the work itself. If
the work was exciting and interesting, the worker looked

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