EBooks: changing the publishing industry, PwC

2.5 

Value Chain and Revenue 

Models

Digital transformation affects the book 

industry’s established value chain and 

revenue models of the book industry. 

New competitors – some, like Google and 

Apple, also new to the industry – enter the 

market and take on the tasks of established 

players. Existing relationships are breaking 

down, and new ones are being forged. 

The development of the digital value 

chain is being driven primarily by the 

shift toward end-consumer business and 

direct sales. The potential effects of this 

7 

PwC, International Publishers Association: VAT/GST/Sales Tax Rate: Global survey on books and electronic publications, 2010.

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