E-commerce 2021-2022: Business. Technology. Society., Ebook, Global Edition

CAREERS IN E-COMMERCE

In this section, we'll examine a job posting by a company that uses both a B2C, as well as a B2B, e-commerce business model.
THE COMPANY
The company is a manufacturer of more than 3,500 different tools for both the do-it- yourself consumer market, as well as the electrical and telecommunications industries, where it is a leading provider. The company's products are sold through consumer retail outlets, as well as through direct sales to industry. In 2007, the company launched its first website. The company is in the process of developing a digital marketing initiative and is hoping to greatly expand its B2C and B2B e-commerce revenues by developing a robust web presence, including apps for mobile devices and on social media.
POSITION: ASSISTANT MANAGER OF E-BUSINESS
You will work with the e-commerce team on initiatives to expand the company's e-commerce presence, including website development, search engine optimization, mobile commerce, social media, video, and e-mail. Other responsibilities include helping to:

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  Develop an e-commerce road map and timeline for the development of e-commerce capabilities throughout the firm.
  
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  Develop a B2B e-commerce presence to support the distributor network in collabora­tion with the sales and marketing teams.
  
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  Develop and maintain an online and offline catalog content management system to support the consumer and distributor websites.
  
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  Develop and maintain a search engine optimization plan.
  
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  Develop a mobile and social marketing plan.
  
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  Collaborate with the information technology (IT), sales, and marketing departments to ensure IT capabilities can support the e-commerce plan and that content and branding efforts are consistent across all channels and align with company’s vision.
  
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  Develop strategic plans and budgets for the e-commerce plan.
  

QUALIFICATIONS/SKILLS

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  Bachelor's degree in business administration, management information systems, e-commerce, or digital marketing
  
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  Basic knowledge of digital content management, social and mobile marketing, mar­keting automation, and/or web design and development
  
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  Strong communication, content, presentation, and writing skills
  
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  Problem solving and critical thinking skills
  
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  Ability to collaborate with other members of the e-commerce team