E-commerce 2021-2022: Business. Technology. Society., Ebook, Global Edition

PREPARING FOR THE INTERVIEW
When preparing for an interview, it is essential to do in-depth research on the firm and its industry. In this case, you should be familiar with the B2C and B2B tool marketplace, including major competitors. You also should be thoroughly familiar with the com­pany's website and its social media presence on Facebook, Twitter, LinkedIn, and blogs, if any. Be prepared to discuss what you know with the interviewer at the appropriate moment. Review Section 2.1 so that you can demonstrate that you understand basic elements of a business plan, such as value propositions, different revenue models, mar­ket opportunity, market strategy, and so on. Review Sections 2.2 and 2.3 so that you can speak about the differences between B2C and B2B business models. In this case, it appears that the firm will be using both an e-tailer as well as an e-distributor business model. Finally, review Section 2.4, which provides you with an excellent overview of basic business concepts, as well as business strategies, applicable to e-commerce.
POSSIBLE FIRST INTERVIEW QUESTIONS

1. 
   The company is launching a major effort to develop our e-commerce sales. In the past we have relied on consumer stores and direct sales to other firms. What do you think our value proposition should be in these markets? Why should customers buy on our websites and use our apps?
   

You could start by talking about what makes a company like Amazon such a popular online retailer. Major factors include its product search engine, its wide selection, ease of purchase, 2-day shipping, reliable fulfillment, and convenient returns. Price is less important than its service and convenience. The company should focus on developing similar capabilities. The bottom line is that people will shop on the firm’s websites if they provide a winning customer experience.

2.