JIM COLLINS
Who: One of the most authoritative voices in business today and the author of Built to Last (with Jerry Porras), Good to Great, and, most recently, How the Mighty Fall. A former professor at the Stanford Graduate School of Business, he now operates his own management lab in Boulder, Colorado.
Big Idea: Self-motivation and greatness. “Expending energy trying to motivate people is largely a waste of time,” Collins wrote in Good to Great. “If you have the right people on the bus, they will be self-motivated. The real question then becomes: How do you manage in such a way as not to de-motivate people?”
Type I Insight: Collins suggests four basic practices for creating a culture where self-motivation can flourish: 1. “Lead with questions, not answers.”
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