Don’t Make Me Think, Revisited a common Sense Approach to Web Usability Steve Krug

The bad news: You probably don’t have a usability professional
Almost every development team could use somebody like me to help them
build usability into their products. Unfortunately, the vast majority of them
can’t afford to hire a usability professional.
And even if they could, there aren’t enough to go around. At last count there
were umpteen billion Web sites (and umpteen billion apps for the iPhone

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alone
2
) and only about 10,000 usability consultants worldwide. You do the
math.
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I’m not quite sure why Apple brags about this. Having thousands of good apps for a platform is a
really good thing. Having millions of mediocre apps just means it’s really hard to find the good
ones.
And even if you do have a professional on your team, that person can’t
possibly look at everything the team produces.
In the last few years, making things more usable has become almost
everybody’s responsibility. Visual designers and developers now often find
themselves doing things like interaction design (deciding what happens next
when the user clicks, taps, or swipes) and information architecture (figuring
out how everything should be organized).
I wrote this book mainly for people who can’t afford to hire (or rent)
someone like me.
Knowing some usability principles will help you see the problems yourself
—and help keep you from creating them in the first place.
No question: If you can afford to, hire someone like me. But if you can’t, I
hope this book will enable you to do it yourself (in your copious spare time).
The good news: It’s not rocket surgery™
Fortunately, much of what I do is just common sense, and anyone with some
interest can learn to do it.
Like a lot of common sense, though, it’s not necessarily obvious until 
after
someone’s pointed it out to you.
3
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...which is one reason why my consulting business is called Advanced Common Sense. “It’s not
rocket surgery” is my corporate motto.
I spend a lot of my time telling people things they already know, so don’t be
surprised if you find yourself thinking “I knew 
that
” a lot in the pages ahead.

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