Directorate of distance education

partners. The purpose of a portal is to provide a starting point for the user 
within the information system.

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Types of Enterprise Portals
Generally speaking, we distinguish three large groups of portals:
➢ An enterprise information portal (EIP) sometimes called a 
corporate information portal, provides access to multiple sources 
of information (documents, reports, messages, press articles, etc) 
in a single location;
➢ An enterprise application portal (EAP), also called an application 
portal, provides access to different applciatins of the enterprise and 
to the corresponding data depending on a user profile;
➢ An enterprise expertise portal (EEP), sometimes called a supervi-
sory portal, makes it possible to capitalize on and analyze the infor-
mation used by the users to improve access to the knowledge of the 
enterprise.
User Profile Concept
The portal concept is generally closely linked to the user profile 
concept. As a matter of fact, ideally, each user has access to the resources 
of the information system based on his or her profile, in accordance with 
the security policy defined by the enterprise.
On the other hand, the user profile may also be used for visual and 
functional (look & feel) customization, in which case the terms online 
“workspace” or “Virtual office” are used. In this case, the environment 
consists of modular elements (usually called portlets or webparts) which 
the user may select and organize in his or her workspace.
E Marketing
Very simply put, 
eMarketing
or electronic marketing refers to the 
application of marketing principles and techniques 
via electronic media
and more specifically the Internet. The terms 
eMarketing
,