Digital Marketing Group: 153 Karimov Nodirbek b1900255

Digital Marketing

Group: 153

Karimov Nodirbek b1900255

Kosimov Ibrohim b1903069

Akramkhujaeva Khayotkhon b1902943

Outline

• What is Digital Marketing?
• Growth and Benefits of Digital Communication
• Five characteristics of Digital Marketing
• Using Digital Media in Business
• Digital Media and the Marketing Mix

What is Digital Marketing?

E-Business

• Carrying out the goals of business through use of the Internet

Digital Media

• Electronic media that function using digital codes

Digital Marketing

• Using digital media to develop communications and exchanges with customers

Growth and Benefits of Digital Communication

Digital media has created opportunities for businesses to:

• Create relationships with consumers
• Target markets more precisely
• Reach new markets worldwide

Five characteristics of Digital Marketing

• Addressability: The ability for a business to identify consumers before they make a purchase
• Interactivity: Allows customers to express their needs and wants directly to the firm in response to its communications
• Accessibility: Allows consumers to find information about competing products, prices, and reviews and to become more informed about a firm and the relative value of its products
• Connectivity: Keeps customers and businesses connected with each other
• Control: Consumers’ ability to regulate the information they receive via the Internet

Using Digital Media in Business part 1

• Digital media have created new ways of doing business and shopping
• Fast communication
• More interactive
• Comparison shopping easier
• Easier to conduct marketing research and advertise

Using Digital Media in Business part 2

• Digital media have lowered the cost of communication and transactions
• Digital media are more similar to traditional media than they are different
• Growing problem with controlling employee access to digital media
• Wasting time at work on personal communications

Digital Media and the Marketing Mix

Digital media let marketers and consumers share information

• Websites
• Online social media sites
• Email
• Listservs

THANK YOU FOR YOU ATTENTION

THANK YOU FOR YOUR ATTENTION