Digital economy blueprint

DIGITAL ECONOMY POLICY ADVOCACY:

 

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Survey membership or coalition about the most 

important or pressing digital economy issues

 

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Determine and analyze the current laws and regu-

lations that apply to the priority issues

 

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Define the official position of the membership and/

or coalition based on evidence and analysis

 

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Identify  the  key  decision-makers  and  influencers 

(industry sector, government ministry/regulatory 

body among others.)

 

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Determine the best method of communication to 

reach decision-makers and influencers

 

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Prepare communication materials and messages 

(radio, social media, etc.) supported by research 

and facts

 

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Implement the advocacy campaign and track prog-

ress and achievements

 

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Evaluate the effectiveness of the campaign and as-

sess implementation of policy or regulatory change