Different Types of Advertising

Television Advertising

• The holy grail of advertising for more than 50 years, television advertising remains the most sought-after mode of advertising even in the 21st century. It reaches the maximum number of target customers, and has a variety of programming schedules which can be effectively used for the insertion of ad content.

This is an expensive type of advertising, as reflected by the high price for ad spots during sporting events such as the Super Bowl. There is also a trend of placing banners in the background while a program is playing, to increase the visibility of ads. Computer-based graphics are also used to generate ads, which run in the backdrop of high-profile events such as sporting events and movie premiers. Television jingles for popular products such as 'Here comes the King' (Budweiser) and 'I am stuck on Band-Aid' (Band-Aid), are already of legendary status.

• This is an expensive type of advertising, as reflected by the high price for ad spots during sporting events such as the Super Bowl. There is also a trend of placing banners in the background while a program is playing, to increase the visibility of ads. Computer-based graphics are also used to generate ads, which run in the backdrop of high-profile events such as sporting events and movie premiers. Television jingles for popular products such as 'Here comes the King' (Budweiser) and 'I am stuck on Band-Aid' (Band-Aid), are already of legendary status.

Modern Types of Advertising

• Online Advertising
• Covert Advertising - Advertising in Movies
• Surrogate Advertising - Advertising Indirectly
• Public Service Advertising - Advertising for Social Causes
• Celebrity Advertising
• In-store Advertising
• Coffee Cup Advertising
• Digital Out of Home Advertising

Online Advertising

• Broadcast advertising is a very popular advertising medium that constitutes several branches like television, radio, or the Internet.
• Television advertisements have been very popular ever since they were introduced. The cost of television advertising often depends upon the duration of the ad, the time of broadcast (prime time/lull time), sometimes the show on which it will be broadcast, and of course, the popularity of the television channel itself.