Different Types of Advertising

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Coffee Cup Advertising

A relatively new form of mass advertising is the placement of small ads or promotional material on paper cups for coffees or onto the tabletops of the diner or cafe. Its origins can be traced to Australian companies, and is now gaining popularity in Asia and the Americas.

This is a new type of advertising, which is gaining in popularity and effectiveness as a quick way to get the customers' attention. Digital out of home advertising can take many forms, but is essentially a systematic arrangement of media at different venues across a geographic location, where there is a lot of foot traffic such as cafes, bars, gyms, gas stations, and many others.

The advent of digital video recorders such as TiVo has enabled viewers to skip through ads shown on television causing advertisers and sponsors significant loss in revenue. This is being tackled by using digital broadcast systems in outdoor public places.
Kiosks equipped with LCD screens and customized software can be found in public locations like parks, subways, and gas stations, along with digital televisions. This has also been integrated with Point of Purchase advertising, with many stores having LCD equipped stand-alone systems, where the customer can gain product information and even make a purchase using his credit card.

Already a very widely used form of information dissemination in both public and private areas, digital signage is growing ever more prevalent, as it is a cheap alternative to the costly excesses of television commercials. It is primarily done through the installation of LED or plasma screens in public places, such as railway and subway stations, cafes, airports, retail stores, hotels, and many other similar locations.

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