Advances in technologies Hyper targeting The possibility of big data getting out of hand Making forecasts without enough information Sources of information for data management CHAPTER 16: WHAT IS DATA SCIENCE? Skills Required for Data Science Mathematics Technology and Hacking Business Acumen What does it take to be a data scientist? Data Science, Analytics, and Machine Learning Data Munging CHAPTER 17: DEEPER INSIGHTS ABOUT A DATA SCIENTIST’S SKILLS Demystifying Data Science Data Scientists in the Future CHAPTER 18: BIG DATA AND THE FUTURE Online Activities and Big Data The Value of Big Data Security Risks Today