Data Analytics: Practical Guide to Leveraging the Power of Algorithms, Data Science, Data Mining, Statistics, Big Data, and Predictive Analysis to Improve Business, Work, and Life

Improving Marketing Strategies: Based on the types of data collected, it
can be easier to find attractive and innovative marketing strategies. If a
company knows how customers are reacting to current marketing
techniques, it will allow them to make changes that will fall in line with
trends and expectations of their customers.
Identifying Pain Points: If a business is driven by predetermined processes
or patterns, data can help identify points of deviation. Small deviations from
the norm can be the reason behind increased customer complaints,
decreased sales, or a decrease in productivity. By collecting and analyzing
data regularly, you will be able to catch a mishap early enough to prevent
irreversible damages.