Convenience

Team Innovation
Purpose:
To give you practice related to innovation as
a team activity.
Introduction:
Assume that your group is a team of
professionals who are in charge of new-product design
at your company.
Instructions:
Step 1
: Using
only
the materials your
professor will give to you, design and construct a new
product. This product can be something wholly new or
an improvement on an existing product.
Step 2
: Present your product to the class. Explain its
use, features, and appeal to consumers.
Follow-Up Questions
How much influence did the selection of materials have
on your design?
1.
What, if anything, does this suggest to you about
organization
resources
and
their
effect
on
innovation?
2.
Explain the process your group used to come up
with the design. Describe the number of people
who participated, how they participated, how any
disagreements were resolved, and so on. What, if
anything, does this suggest to you about some of
the potential advantages as well as the challenges
of team-based innovation in organizations?
3.
Describe the various roles played by members of
your group. For example, did anyone function
primarily as a “voice of caution”? Did anyone serve
as a devil’s advocate? Did anyone work as a facilita-
tor, smoothing over feelings and resolving conflicts?
Were some members better at design or at imple-
mentation? What, if anything, does this tell you
regarding the various roles that individuals take in
the innovation process in organizations?
218
Part 3:
Organizing
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