Convenience

JOB GAINS
Kroger
Toys R Us
Caterpillar
AT&T
Amazon.com
Motorola
CarMax
Ford
Nissan
Barclays
Merck & Co.
JP Morgan
Wells Fargo
Bank of America
IBM
Aetna
Eli Lilly
AIG
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F I G U R E 5 . 2
Representative Jobs Created and Lost in 2013
All businesses create and eliminate jobs. Because of their size, the magnitude of job
creation and elimination is especially pronounced in bigger businesses. This figure
provides several representative examples of job creation and elimination at several
big U.S. businesses during 2013. For example, while Barclay’s cut 12,000 jobs and
Merck cut 8,500 jobs, Kroger added 7,000 jobs and Toys R Us added 6,750 jobs during
this same period.
132
Part 2:
Planning
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messenger. He began to tinker with his bike and eventually built himself a custom
one from scratch. Other riders took note and wanted him to build bikes for them
as well. White eventually started his own business called Vanilla Bicycles. He hand-
crafts each one and has a waiting list of four years. All told, he makes between
40 and 50 bikes per year; about 40 percent of these bikes are sold domestically, the
rest to international customers. The average price of each of his custom bikes is
around $7,000.
11
Entrepreneurs have also achieved success in diverse fields such as
specialized dog training, handcrafted musical instruments, and delicate fly-fishing
reels. And the popular television program
Duck Dynasty
features a family’s successful
business making duck calls.