Convenience


The Technological Dimension



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Fundamentals-of-Management-8th-Edition-Ricky-Griffin-978-1285849041

The Technological Dimension
The
technological dimension
of the general envi-
ronment is made up of the methods available for converting resources into products or
services. Although technology is applied within the organization, the forms and availabil-
ity of that technology come from the general environment. Computer-assisted
manufacturing and design techniques, for example, allowed Boeing to simulate the
more than three miles of hydraulic tubing that runs through its 787 aircraft. The results
include decreased warehouse needs, higher-quality tube fittings, lower labor costs, and
major time savings. Although some people associate technology with manufacturing
firms, it is also relevant in the service sector. For example, just as an automobile follows
a predetermined path along an assembly line as it is built, a hamburger at McDonald’s
follows a predefined path as the meat is cooked, the burger assembled, and the finished
product wrapped and bagged for a customer. The rapid infusion of the Internet and
web-based technologies into all areas of business also reflects the technological dimen-
sion. Another recent advancement is the rapid growth of integrated business software
systems. New modes of communication, ranging from social network sites like Facebook
external
environment
Everything outside
an organization’s
boundaries that
might affect it
general
environment
The set of broad
dimensions and
forces in an
organization’s
surroundings that
determines its
overall context
task environment
Specific
organizations or
groups that affect the
organization
internal
environment
The conditions and
forces within an
organization
economic
dimension
The overall health
and vitality of the
economic system in
which the
organization
operates

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