Convenience

30
Part 1:
An Introduction to Management
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building a Steinway, when you meet somebody for the
first time and they ooh and ahh: ‘You build Steinways?
Wow.’ You’re automatically put on a higher level, and
you go, ‘I didn’t realize I was that notable.’ ”
Case Questions
1.
Explain the process by which a Steinway grand
piano is constructed as a
subsystem
of a larger
system
. From what the text tells you, give some
examples of how the production subsystem is
affected by the management, financial, and mar-
keting subsystems.
2.
Discuss the Steinway process in terms of the
sys-
tems perspective
of organizations summarized in
Figure 1.4. Explain the role of each of the three
elements highlighted by the figure—
inputs from
the environment
, the
transformation process
, and
outputs into the environment
.
3.
Discuss some of the ways the principles of
behav-
ioral management
and
operations management
can
throw light on the Steinway process. How about
the
contingency perspective
? In what ways does the
Steinway process reflect a
universal perspective
,
and in what ways does it reflect a
contingency
perspective
?
Case References
Steinway & Sons, “The Steinway Restoration Center,”
www.steinway.com, accessed on July 27, 2013;
Steinway & Sons, “Online Factory Tour,” http://www.
steinway.com, accessed on July 27, 2013; WGBH
(Boston), “Note by Note: The Making of Steinway
L1037,” www.wgbh.org, accessed on July 27, 2013;
Maya Roney, “Steinway: Worth Much More Than a
Song,”
BusinessWeek
, www.businessweek.com,
accessed on July 27, 2013; James Barron, “88 Keys,
Many Languages, One Proud Name,”
New York
Times
, www.nytimes.com, accessed on July 27, 2013;
Michael Lenehen, “K 2571: The Making of a Steinway
Grand,”
Atlantic Monthly
, August 1982, www.
sherwinbeach.com, accessed on July 27, 2013; and
Rick Rogers, “Steinway Builds a Legacy with Distinc-
tive Pianos,”
Daily Oklahoman
(Oklahoma City),
www.richardhuggins.com, accessed on July 27, 2013.