Convenience



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Fundamentals-of-Management-8th-Edition-Ricky-Griffin-978-1285849041

Exercise Task
1.
With this background in mind, compose a written
proposal for your boss, outlining your position. Be
sure to emphasize your fundamental concern—
that the marketing department must understand
the needs of each customer segment better in
order to provide products that meet those needs.
Consider ways to persuade your boss to change his
mind. (
Hint:
Telling him bluntly that he is wrong
is unlikely to be effective.)
2.
On the basis of what you wrote in response to
Exercise Task 1, do you think your boss will
change his mind? If yes, exactly what will persuade
him to change his mind? If no, what other actions
could you take in a further effort to have your
ideas adopted by the firm?
SKILLS SELF-ASSESSMENT INSTRUMENT
Global Awareness
Introduction:
As we have noted, the environment of
business is becoming more global. The following
assessment is designed to help you determine your
readiness to respond to managing in a global context.
Instructions:
You will agree with some of the follow-
ing statements and disagree with others. In some cases,
you may find it difficult to make a decision, but you
should force yourself to make a choice. Record your
answers next to each statement according to the follow-
ing scale:
4 Strongly agree
3 Somewhat agree
2 Somewhat disagree
1 Strongly disagree
_______ 1. Some areas of Switzerland are very much
like Italy.
_______ 2. Although aspects of behavior such as
motivation and attitudes within organi-
zational settings remain quite diverse
across cultures, organizations them-
selves appear to be increasingly similar
in terms of design and technology.
_______ 3. Spain, France, Japan, Singapore, Mexico,
Brazil,
and
Indonesia
have
cultures
with
a
strong
orientation
toward
authority.

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