Chapter Objectives 1 of 2



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Franchising

Chapter Objectives 1 of 2

  • Explain franchising and how this form of business ownership works.
  • Describe steps entrepreneurs can take to establish a franchise system.
  • Become familiar with the advantages and disadvantages of establishing a franchise system.
  • Describe actions and issues associated with the decision to buy a franchise.

Chapter Objectives 2 of 2

  • 5. Explain the steps an entrepreneur goes through to buy a franchise.
  • 6. Identify and explain the various legal aspects associated with the franchise relationship.
  • 7. Discuss two additional issues—franchise ethics and international franchising—entrepreneurs should think about when considering franchising.

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