BRAINSTORMING WITH OTHERS
Mindstorming is an exercise that you can do by yourself. Brain-
storming is something that you do with others. Brainstorming is a
form of mindstorming done in a group, but it has slightly differ-
ent rules.
Brainstorming was originally developed by advertising executive
Alex Osborn, and was first described in his 1946 book,
Applied
Imagination
. It has since proliferated and is used all over the world,
in every type of organization and situation, to generate ideas for a
variety of reasons. It is a very simple process to learn and use.
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