Change Your Thinking, Change Your Life: How to Unlock Your Full Potential for Success and Achievement

SERVE PEOPLE BETTER
Every job is an opportunity for you to solve problems and to satisfy
the needs of other people. Since the problems and needs that peo-
ple have are unlimited, your opportunities to create value are unlim-
ited as well.
Every fortune begins with an idea to serve people better in some
way. Almost all entrepreneurs who start and build successful com-
panies have worked for other organizations where they continually
looked for ways to increase their value to the company.
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CHANGE YOUR THINKING, CHANGE YOUR LIFE
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The primary sources of value, the keys to wealth building, are
time
and
knowledge
. Your job is to continually increase your knowl-
edge so that the value of what you do becomes greater and greater.
Over 400 years ago Francis Bacon said that 
knowledge is power
. But
this is only partially true. Only when knowledge is applied to some
good purpose is it power. Your job is to gather the knowledge that
you need so that you can do your job fast and well.
There is a saying in Texas that goes,
“It’s not the size of the dog in
the fight; it’s the size of the fight in the dog.”
What is most important is not the hours you put in, but the
value of the work you put into those hours. Your success is deter-
mined by your ability to contribute value to your current job, either
as an employee or as an employer, as a company worker or a com-
pany owner, that determines your income and your financial future.
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