Change Your Thinking, Change Your Life: How to Unlock Your Full Potential for Success and Achievement

Unleash Your Mental Powers
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WHY COMPANIES FAIL
Many people go broke, especially in entrepreneurial ventures, be-
cause the market is simply not large enough for them to sell enough
to justify the trouble and expense of producing the product or ser-
vice in the first place. Every investment must be compared with
other possible investments that are available at the same time. There
may be better places to put your time and money.
This principle applies to you personally, as well.Your job is to in-
vest 
yourself
so that you are getting the highest “return on energy.”
There are a thousand different ways that you can spend your time
and your life. You yourself are your most valuable resource, and you
must always invest this resource where you can get the highest return.
The third question I ask my clients is,
“If there is a market, and
the market is large enough, is the market concentrated enough so that you
can advertise and sell to it in a cost-effective way?”
This final question is what often sinks a new product idea. Yes,
there is a market, and yes, the market is large enough, but the mar-
ket is spread over such a wide geographical area that it is virtually
impossible to sell to it effectively.
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