Change Your Thinking, Change Your Life: How to Unlock Your Full Potential for Success and Achievement

CUSTOMERS FOR LIFE
It is quite common in business for someone to work very hard to
win a customer for the first time and to build the initial relationship.
However, once the relationship is established, the businessperson
begins to take the customer for granted and go off to work on new
relationships that are not yet well established. Then, six months
later, the businessperson is astonished to find that the customer has
gone to a competitor.
As a businessperson, your customer relationships are some of
the most important assets that you develop and maintain over the
course of your career. Once you have invested the time and energy
required to develop a customer relationship, it is essential that you
develop a plan for relationship maintenance. You make sure that
you are doing whatever is necessary to keep that relationship alive
and growing.