Cadbury India-Product Life Cycle Presented by Ch. Naresh bba-2 Cadbury Chocolates was started in Birmingham in 1824 by John Cadbury

Cadbury India-Product Life Cycle

Presented by

Ch.Naresh

BBA-2

Cadbury Chocolates was started in Birmingham in 1824 by John Cadbury.

• Cadbury Chocolates was started in Birmingham in 1824 by John Cadbury.
• Cadbury Dairy Milk came up with the mix of milk and chocolate tray which is pretty much how the product still is.
• No drastic change in the recipe of the product but the packaging and the representation and prominence of the ‘glass and half of milk’ logo has changed over a period of time.

Cadbury-History

• 1904 - A new recipe is perfected by George Cadbury for milk chocolate.
• 1905 - Cadbury launches Dairy Milk onto the market
• 1913 - Dairy Milk becomes Cadbury's best selling line.
• 1928 - Fruit & Nut is introduced as a variation of Dairy Milk
• 1933 - WholeNut is added to the Dairy Milk family.

1948 - Cadbury Dairy Milk is sold in India

• 1948 - Cadbury Dairy Milk is sold in India
• 1998 - Dairy Milk is re-launched with the new and modern pack design, but its recipe and unique taste are still very similar to the original recipe
• 2005 - Cadbury Dairy Milk celebrates its 100th birthday

Cadbury India-Introduction

• Began its operations in 1948 by importing chocolates and then re-packing them before distribution in the Indian market.
• Cadbury has five company-owned manufacturing facilities at-

Thane, Induri (Pune) and Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh)

• 4 sales offices-

New Delhi, Mumbai, Kolkata and Chennai

Products of Cadbury

• Chocolates-
• Cadbury Dairy Milk
• Cadbury Celebrations
• Bournville
• 5 Star
• Perk
• Gems

Interesting, right?

This is just a sneak preview of the full presentation. We hope you like it! To see the rest of it, just click here to view it in full on PowerShow.com. Then, if you’d like, you can also log in to PowerShow.com to download the entire presentation for free.