Byline: By danny hakim section: Section B; Column 0; Metropolitan Desk; Pg. 1 Length

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SUBJECT: PAINTING (91%); ART & ARTISTS (90%); MUSEUMS & GALLERIES (90%); ARTISTS & PERFORMERS (89%); VISUAL & PERFORMING ARTS (79%); SCULPTURE (79%); PHOTOGRAPHY (79%); WOMEN (77%); FOOD INDUSTRY (57%)
GEOGRAPHIC: NEW YORK, NY, USA (90%) NEW YORK, USA (90%) UNITED STATES (90%)
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The New York Times
May 1, 2008 Thursday

Late Edition - Final

Take Course, Start Business
BYLINE: By GLENN RIFKIN
SECTION: Section C; Column 0; Business/Financial Desk; Pg. 7
LENGTH: 1314 words
The college campus, it turns out, can be an ideal incubator for hatching small businesses.

Nanina's Gourmet Sauce, a pasta sauce company based in Belleville, N.J., was started, for instance, in 2005 by students taking an entrepreneurship course at Monmouth University in West Long Branch, N.J. Nanina's products are now sold in nearly 400 supermarkets and gourmet shops in New Jersey and Manhattan, and the company's director of operations is 23-year-old Nick Massari, a student in that class.

The course at Monmouth is one of thousands of similar offerings on campuses across the United States. Undergraduate courses in how to start and run a small business are becoming as ubiquitous as Economics 101. Gone is the conventional wisdom that running a small business cannot be learned by sitting in a classroom.

According to the Kauffman Foundation in Kansas City, Mo., more than 2,000 colleges and universities now offer at least a class and often an entire course of study in entrepreneurship. That is up from 253 institutions offering such courses in 1985. More than 200,000 students are enrolled in such courses, compared with 16,000 in 1985.

The Monmouth course, started in 2005 and taught by John Buzza, a successful food industry entrepreneur who decided to devote his energy to teaching, went well beyond textbooks and lectures.

That first year, Professor Buzza brought along with him a real-world challenge. A chef he had worked with at Nanina's in the Park, an Italian restaurant and catering company in Belleville, had created a tomato pasta sauce that customers were always asking for, but he had neither the time nor the skills to turn the idea into a business. Instead, Professor Buzza gave his class the assignment of starting a pasta sauce company.

''We had no idea how to begin,'' Mr. Massari said. ''But instead of getting lectured on how to do it, we went out and did it.'' The class of 35 students was split into five operational teams: sales and marketing, finance, information technology, research and development, and production. They spent significant time researching the market, creating a business plan, revising the plans and carrying out a blueprint for getting the pasta sauce on supermarket shelves. The next semester, they took a course in small-business management where they learned to run the nascent company as a business.

The company began shipping its sauce in January 2006, and Mr. Massari, a stellar college infielder who had signed a baseball contract with an independent ball club when he graduated, was asked by the owner of Nanina's to take over the embryonic business. Giving up his long-shot baseball dreams, Mr. Massari jumped at the opportunity. ''I had always thought about owning my own business,'' he said.

Starting with one ShopRite supermarket near the restaurant, the sauce is now sold in four major supermarket chains in the region, including Pathmark and Whole Foods. Mr. Massari predicted that sales would hit $1 million this year and profitability would not be far off.

Professor Buzza, who is also director of Monmouth University's Center for Entrepreneurship, said his philosophy is that he is as much a coach as teacher and that his course must have business relevance. ''We take the theory and put it into practice,'' he said. ''Education is the foundation, but application is the affirmation.''

The traditional career path of long-term employment for a single corporate giant has become less appealing to a new generation of graduates, as starting and running a small business has become more desirable. In fact, small business is generating about 75 percent of all new jobs in this country, according to a report in 2006 from the Small Business Administration.

''What you have today are people who have to think about their careers in a way you didn't before,'' said Tom Tremblay, president and chief executive of the Guardair Corporation, a small manufacturer in Chicopee, Mass. ''So it's essential that people learn how to manage and run and participate in small companies. Small business can be taught, and it needs to be taught.''

Marjorie Smelstor, the Kauffman Foundation's vice president for the Kauffman Campuses Initiative and Higher Education Program, agreed that small business can be taught. The Kauffman Foundation is spending $50 million to finance such programs at 19 universities, including Arizona State, Oberlin, the University of Wisconsin and the University of Rochester.

''The bigger question is, How is it taught?'' Ms. Smelstor said. ''If it is taught purely in a traditional classroom with lectures and talking heads with an emphasis on a theoretical approach, then no, it won't be taught or learned.'' If however, there is a formal connection between classroom learning and hands-on extracurricular activity like actually starting a business, then the concept thrives, she said.

Many colleges have turned to active or retired business owners rather than academics to teach the courses. At C. T. Bauer College of Business at the University of Houston, for example, Daniel Steppe, a 66-year-old multimillionaire, is director of the Wolff Center for Entrepreneurship. Mr. Steppe spent 37 years in business, started five successful companies from scratch and, after selling his last start-up in 2001, decided to forgo golf for academia.

''Our classes are taught by a group of men and women who spent 20 to 30 years in the entrepreneurial world,'' Mr. Steppe said. ''We have some theory but our focus is on the practical. We don't go through all the physics and formulas on how the bicycle works. We just get on and ride it.''

Increasingly, the schools are seeking better frameworks and processes to ensure that the pedagogy is replicable and measurable. And some, like Ms. Smelstor of the Kauffman Foundation, emphasize the continued importance of a strong liberal arts education as a foundation for successful programs. ''We think entrepreneurship in business schools is often too narrowly focused,'' she said.

But at colleges with a lengthy commitment to such courses, it is clear that the campus environment plays a significant role. At Babson College in Wellesley, Mass., for example, entrepreneurship is part of the school's identity. Always listed among the top business schools for entrepreneurship studies, Babson was a pioneer in the academic discipline as far back as the late 1970s.

Most colleges do not offer entrepreneurship courses until the junior or senior year. But at Babson, incoming freshmen take a yearlong course in which they are required to start and run a small business. Each class of 25 to 30 students is given $3,000 in seed money and is required to create a company to sell a real product that will exist for the school year. According to Professor Andrew Zacharakis, the students have never had a company fail to make back its initial financing. Most often, the companies make a profit, which is donated to charity.

''Our professors do a really good job of helping kids become active learners,'' Professor Zacharakis said. ''In high school, they sit back and listen to the teacher. Here, the professor is more of a coach. You are given a framework to think about how it works and you are expected to apply that.''

On Babson's leafy suburban campus, budding upperclassmen entrepreneurs are the superstars, says Philip Tepfer, a 22-year-old senior who already has started his own apparel business, Sail (Proud), which sells clothes for sailing.

''Entrepreneurship is deep within the culture here,'' Mr. Tepfer said. ''They are always pushing us to go out and do something on our own.'' Mr. Tepfer said his nascent business will reach $40,000 in sales in its first year and he projects more than $300,000 by Year 2. ''Yes, there's risk,'' he said. ''But it's better than working at the campus coffee shop.''

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SUBJECT: SMALL BUSINESS (90%); TEACHING & TEACHERS (90%); COLLEGES & UNIVERSITIES (90%); STUDENTS & STUDENT LIFE (90%); ENTREPRENEURSHIP (90%); GROCERY STORES & SUPERMARKETS (89%); RESTAURANTS (89%); GOURMET FOOD STORES (78%); TEXTBOOKS (78%); CORPORATE GIVING (78%); CATERING SERVICES (78%); FOOD & BEVERAGE (73%); RESEARCH (72%); FOOD INDUSTRY (71%); RESEARCH & DEVELOPMENT (70%); BASEBALL (87%); COLLEGE & UNIVERSITY PROFESSORS (89%); BUSINESS PLANS (78%)
ORGANIZATION: MONMOUTH UNIVERSITY (93%)
GEOGRAPHIC: NEW YORK, NY, USA (92%); KANSAS CITY, MO, USA (72%) NEW JERSEY, USA (93%); NEW YORK, USA (92%); MISSOURI, USA (72%) UNITED STATES (93%)
LOAD-DATE: May 1, 2008
LANGUAGE: ENGLISH
GRAPHIC: PHOTOS: Nick Massari helped start a food business as part of an entrepreneurship class project at Monmouth University in New Jersey in 2005, and now has his pasta sauce in nearly 400 stores

Customers kept asking to buy pasta sauce at Nanina's in Belleville, N.J., so a college professor assigned students to market it. (PHOTOGRAPHS BY SYLWIA KAPUSCINSKI FOR THE NEW YORK TIMES)

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Copyright 2008 The New York Times Company

813 of 1231 DOCUMENTS

The New York Times
April 30, 2008 Wednesday

Late Edition - Final

In Love With the History Our Teachers Never Told Us
BYLINE: By CHARLES McGRATH
SECTION: Section E; Column 0; The Arts/Cultural Desk; Pg. 1
LENGTH: 1346 words
DATELINE: CUTTYHUNK ISLAND, Mass.
Tony Horwitz's new book, ''A Voyage Long and Strange,'' is about the American history most Americans never learned, including the story of the short-lived, early-17th-century colony established on this windswept island eight miles west of Martha's Vineyard.

The book starts with the Viking discovery of North America, dispels a number of myths about Columbus (a much lousier navigator than we were taught) and then traces the various Spanish and French explorations of America before turning to the English settlements at Jamestown and Plymouth.

That the Pilgrims were very tardy latecomers is one of the themes of ''A Voyage Long and Strange,'' just published by Macmillan. Another is that much of what we think of as heroic exploration was bumbling and misguided. And a third is that large chunks of our past are preserved these days less by scholars than by passionate amateurs. Who knew, for example, that some evangelicals in Jacksonville, Fla., were keeping alive the memory of the French Huguenots who settled there and were massacred by the Spanish?

Mr. Horwitz is himself a passionate amateur of sorts. For his book ''Confederates in the Attic,'' about Civil War re-enactors, he camped out at Antietam with a man whose specialty was making himself resemble a bloated corpse. For this book he joined some conquistador re-enactors in Bradenton, Fla., and tried on their homemade armor. The breast plate, he said, made him feel as if he were wearing a car hood on a sweltering summer day. He also baked himself -- to the point of mummification, practically -- in a Micmac sweat lodge in Newfoundland, and in a vain attempt to withstand the steamy climate of Santo Domingo, where Columbus may or may not be buried, he spray-painted his torso with Arrid Extra Dry and blotted himself with rolls of paper towel.

To research ''A Voyage Long and Strange'' Mr. Horwitz trolled through libraries and also logged extensive rental-car mileage, tracing the routes of Coronado, for example, who journeyed all the way from Mexico to what is now Kansas, and of de Soto, who went from Florida to Texas. As often as not, he found that some important but neglected site was behind a Wendy's or a Wal-Mart.

Oddly, considering that he now lives on Martha's Vineyard, one place that Mr. Horwitz writes about but did not visit is Cuttyhunk, right nearby, where the British explorer Bartholomew Gosnold established a short-lived colony in 1602. On a gray, cold and blustery day earlier this month, he rectified the omission, and afterward he wrote in an e-mail message: ''I'll never complain again about the Vineyard being bleak.''

To get there he had to take two ferries: from the Vineyard to Wood's Hole and then from New Bedford to Cuttyhunk. On the second leg, as Cuttyhunk -- a gray smudge at the end of what are now known as the Elizabeth Islands -- came into view, he explained that Gosnold sailed to the New England coast, or what he thought was northern Virginia, in search of sassafras, which was the 17th-century version of penicillin. It was believed -- wrongly -- to be a cure for syphilis and thus was extremely valuable. Gosnold had a crew of 31, including sailors -- ''none of the best,'' according to someone onboard -- an apothecary (to identify the sassafras) and 20 settlers, who were supposed to found a year-round trading post.

The settlement lasted only a few weeks because those who were supposed to stay behind got cold feet. They felt they were insufficiently provisioned and were also worried about being cheated of their share of the cargo.

Two men left accounts of the voyage, and so the Cuttyhunk colony, though brief, is unusually well documented, Mr. Horwitz said, and what's most remarkable about these accounts is their description of the settlers' encounter with American Indians.

On first making landfall in southern Maine, Gosnold's ship, the Concord, was greeted by a canoe rigged with a mast and sails, so that it was at first mistaken for a European fishing vessel. The Indians onboard ''spake diverse Christian words,'' one of the Englishmen wrote, ''and seemed to understand much more than we.'' It turned out they had been trading for years with Basque fishermen.

The Indians who met them on Cuttyhunk were ''exceeding courteous, gentle of disposition and well conditioned,'' and made a very favorable impression, especially the women. ''This is the rare story of gentle first contact between Europeans and Native Americans,'' Mr. Horwitz said. ''Some of the other stories are pretty bleak. But here you get these wonderful details like 'drinking tobacco' together and descriptions of the natives as very 'witty.' ''

He added later: ''One of the accounts talks about how they 'much delighted in our company,' so you get the feeling there might have been a lot of sex, though if you think about it, the Indians were probably a lot cleaner than the English. Coming off the boat, their breath and B.O. must have been just astounding.''

In the summertime Cuttyhunk today has a population of about 200, but in the off season that number dwindles to 20 or 30 -- fewer, Mr. Horwitz pointed out, than sailed on the Concord -- and there is not a lot going on. On the day of Mr. Horwitz's visit there was only a single pupil in the island's one-room schoolhouse, Casey Dorian, a third grader. (Her sister, the only other pupil, was off-island for an orthodontist's appointment.) Even though it was a mail day, one of just two a week at that time of year, the post office was empty except for Janet Burke, the postmaster. The only traffic was a golf cart piloted by Dr. Seymour DiMare, who putt-putted down to the dock to pick up Mr. Horwitz.

Dr. DiMare is a retired cardiologist from Concord, Mass., and though he and his wife, Paula, still have a house there, they spend most of their time on the island. Dr. DiMare is a determined Cuttyhunk booster. He says it's his island, and not Bermuda, that was the inspiration for ''The Tempest,'' and he likes to argue that Gosnold was really America's first entrepreneur.

Joined by his wife, Dr. DiMare opened the island's tiny historical museum for Mr. Horwitz and guided him around, pointing out a life-size model of Gosnold, clad in doublet and bloomerlike breeches, and a replica of one of the Concord's tiny, coffin-shaped bunks. He also showed him a copy of an engraving that indicated that Gosnold had introduced the wheelbarrow to the New World. What most caught Mr. Horwitz's eye, however, was a 13-inch stone phallus that a Cuttyhunk resident found on the beach after Hurricane Carol in 1954. ''Fertility symbol,'' a label said.

Then Dr. DiMare drove Mr. Horwitz to the island's highest point, so he could look west at a stone tower that was erected in Gosnold's memory in 1903, supposedly, but not necessarily, on the site of the original settlement. The wind whipped in from the northeast. Whitecaps broke against the beach.

Mr. Horwitz, who is slender and scholarly-looking, with wire-rimmed glasses, was dressed more for museumgoing than exploration. He made a half-hearted attempt to look for sassafras, and then gratefully accepted a ride back to the dock. ''I'm not sure I'd know sassafras if I saw it,'' he said.

''It's so interesting to me,'' he said later over a cup of chowder while warming up and waiting for the ferry to depart. ''There are all these odd little corners in America where bits of history are still honored. But we're also pretty bad with our historical landscape. A lot has been paved over.''

He added: ''In our version of America, we don't go back nearly far enough. It's the winners who make history, and that's why we start with the Pilgrims: with the Anglo-American and New England version of the story. Culturally, we need to expand the story to include the Spanish in particular, but also the French and the Portuguese. Not only are we not an Anglo nation now, but we never really were. Early America, if you think about it, was a lot like America today -- very diverse -- and even the parts of the story we think we know, we don't know at all.''
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SUBJECT: HISTORY (90%); BOOK REVIEWS (90%); RELIGION (52%)
PERSON: MICHAEL MCMAHON (68%)
GEOGRAPHIC: JACKSONVILLE, FL, USA (79%) FLORIDA, USA (93%); TEXAS, USA (79%); MASSACHUSETTS, USA (79%); KANSAS, USA (71%) UNITED STATES (94%); NORTH AMERICA (92%); CANADA (79%); UNITED KINGDOM (57%)
TITLE: Voyage Long and Strange, A (Book)>; Voyage Long and Strange, A (Book)>
LOAD-DATE: April 30, 2008
LANGUAGE: ENGLISH
GRAPHIC: PHOTOS: The author Tony Horwitz on windswept Cuttyhunk Island. (PHOTOGRAPH BY ROBERT SPENCER) (pg.E1)

Tony Horwitz paid a visit this month to Cuttyhunk Island, Mass., where Bartholomew Gosnold established a colony in 1602.

Mr. Horwitz touring the Cuttyhunk historical museum.

A life-size model of Gosnold in doublet and bloomerlike breeches at the Cuttyhunk museum. (PHOTOGRAPHS BY ROBERT SPENCER FOR THE NEW YORK TIMES) (pg.E7)

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814 of 1231 DOCUMENTS

The New York Times
April 30, 2008 Wednesday

Late Edition - Final

Paid Notice: Deaths LESHOWITZ, EDWARD
SECTION: Section B; Column 0; Classified; Pg. 7
LENGTH: 219 words
LESHOWITZ--Edward, died peacefully on April 21st, 2008. He leaves behind a daughter, Susan Sandson, a niece Terry Singer, two sisters, Ethel Singer and Sylvia Leshowitz, three grandchildren and three great - grandchildren. He was preceded in death by his wife Esther and his son Jed. He was born on April 12th, 1915 and grew up in Passaic, New Jersey. He graduated from Montclair State University, became a high school teacher and served in the army in World War II. After the War, he and his partners, John and Angelo Cali, created vocational schools for WWII veterans and then created Cali Associates, a construction business, building homes and office buildings in New Jersey and the greater New York area. It later became Cali Realty and then Mack-Cali Realty. Edward was a successful entrepreneur and a generous benefactor. He was a loving and giving father, grandfather, brother and uncle. He had a great sense of humor and strong opinions about politics. He traveled the world and loved to tell stories about his travels, his youth, his days in the army and in the classroom. He will be greatly missed. There will be a memorial service at Frank E. Campbell (The Funeral Chapel), Madison Ave at 81st St., on Thursday May 1st at 3pm. In lieu of flowers, contributions may be made to The Parkinson Foundation.
URL: http://www.nytimes.com
SUBJECT: DEATHS & OBITUARIES (93%); ARMIES (90%); CHILDREN (90%); CONSTRUCTION (90%); REAL ESTATE (86%); WORLD WAR II (75%); WAR & CONFLICT (75%); OFFICE PROPERTY (74%); PRIMARY & SECONDARY SCHOOL TEACHERS (71%); VETERANS (70%)
COMPANY: MACK-CALI REALTY LP (56%); MACK-CALI REALTY CORP (56%)
TICKER: CLI (NYSE) (56%)
GEOGRAPHIC: NEW JERSEY, USA (94%); NEW YORK, USA (79%) UNITED STATES (94%)
LOAD-DATE: April 30, 2008
LANGUAGE: ENGLISH
DOCUMENT-TYPE: Paid Death Notice
PUBLICATION-TYPE: Newspaper

Copyright 2008 The New York Times Company

815 of 1231 DOCUMENTS

The New York Times
April 29, 2008 Tuesday

Late Edition - Final

New York Times Business: On the Web
SECTION: Section C; Column 0; Business/Financial Desk; Pg. 2
LENGTH: 236 words
THE LOEWS CORPORATION, the conglomerate run by the Tisch family, posted an unexpected decline in first-quarter profit, hurt by the results of its CNA Financial insurance unit. (REUTERS)

AUTOMOBILES

AERIAL IMAGES The geographers at the Center for Land Use Interpretation, which brought us ''Pavement Paradise: American Parking Space,'' have done it again with aerial images of automobile test tracks.

PHIL PATTON

nytimes.com/wheels

SMALL BUSINESS

DEALING WITH STRESS Female entrepreneurs explore the secrets of eliminating stress from their lives. MARCI ALBOHER

nytimes.com/shiftingcareers

MARKETS

PRIVATE EQUITY Are we close to the bottom? Not in the view of David Rubenstein of the Carlyle Group, the private equity firm. ''I think we have a number of months to go,'' he told the annual meeting of the Society of American Business Editors and Writers. FLOYD NORRIS

nytimes.com/norris

MEDIA

NEW LOOK REPORTER The Hollywood Reporter, a 78-year-old trade paper that covers the film and television industries, introduced a new look and feel, including a Web site to be updated more often.

BRIAN STELTER

nytimes.com/tvdecoder

TECHNOLOGY

$99 SUCCESSVerizon says that until its recent $99 unlimited voice wireless plan, only 4 percent of customers chose to pay $99 or more. Now it's getting 13 percent of its customers at that level. AT&T last week reported a similar shift. SAUL HANSELL

nytimes.com/bits

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SUBJECT: FAMILY COMPANIES (90%); TELECOMMUNICATIONS SERVICES (90%); INTERNET & WWW (90%); ENTERTAINMENT & ARTS (78%); INTERIM FINANCIAL RESULTS (78%); COMPANY PROFITS (78%); ENTREPRENEURSHIP (78%); LAND USE PLANNING (77%); SMALL BUSINESS (76%); PRIVATE EQUITY (75%); WOMEN (73%); AUTOMOTIVE RESEARCH (72%); FILM (67%)