Business Thinking for Designers

Scenario: Your collaborators don’t understand how new 
features or designs will impact the current business model.
Solution: Add EcoSystem Map and BMI triangle activities to 
Design Sprints or backlog grooming activities. This will ensure 
that your team understands the impact new features will have 
on the business model.
Scenario: You’ve struggled to get buy-in for research, 
recommendations, or new design activities.
Solution: Reverse-engineer presentation decks that have 
been successful with your stakeholders. Rather than 
create a presentation on your own, ask your business