Business Thinking for Designers

Chapter 6
Put it all together
Ways to incorporate these lessons inside your 
organization

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138 
Put it all together
Regardless of the design role you’re in now or what your 
next role might be, the lessons in this book are intended to 
be universal. While you’ll be faced with different business 
challenges at every company you work for, the basics remain 
the same.
So let’s talk about how you can apply them in your current role 
and organization. Whether using SWOT or SCR, Strategy Maps, 
or the Negotiation Canvas, these methods and practices are 
all rooted in the same basic outcome: increasing the business 
impact of design.
This chapter will share effective ways that you can begin 
incorporating these lessons inside your organization:
• Integrate with familiar methods and practices
• Introduce a rating scale and scorecard
• Cultivate your consulting skills
• Target appropriate levels of design maturity

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139 
Put it all together