Business Thinking for Designers

Insight Statements 
Insight Statements allow you to synthesize and frame the 
information from the Empathy Map into a simple overview. 
They provide a quick view into what you’ve learned by 
empathizing with your partner(s). Here’s an example of how to 
quickly build an Insight Statement.
Something new or novel I learned about [Partner name] was 
______________.
This knowledge helps validate/invalidate my assumption about
______________.
______________ is a pressing question [Partner name] has that I 
can now provide an answer for.

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Develop your business perspective
______________ is a plausible thing the design team could/
should do moving forward to help [Partner name].
There is an opportunity here for us to ______________ together.
Once Insight Statements are formed, you have the basis to 
ask yourself how you might become a better collaborator and